MacLean’s, August 18, 2021. Well, the data are in. Contrary to what sometimes seems to be indifference, “[a]lmost two out of three Canadians believe now is the best time to be ambitious about climate change…” They also have a higher level of confidence that they, themselves, will take action to reduce emissions than for either governments (seen as next most likely) or corporations (least likely). These findings are detailed in the article by the Director of the Institute for Science, Society and Policy and the Chief Data Scientist and Founder of Nanos Research. So let’s think for a minute about the implications. The data reveal a shared perception that the will for change lies firstly with the people. If we add the information that when voter-consumers in sufficient numbers and consistency express their wishes and demands, our governments and corporations bow to the will of their electorate and customer base. That is how political will comes into being: through public outcry/action. Consequently, even if we think that interest in mitigating climate change is low in our particular locale, we can safely assume the desire for action exists among the majority of our fellow residents. And (here’s the punchline) we need only encourage those who already wish for positive climate action to actively and continuously express that demand to elected governments and corporations for such change to happen. How good is that? [ARTICLE LINK]